Introduction
Our lifestyle as intelligent human beings plays a major role in the future of our green planet and it is our responsibility to preserve the earth for the next generation. One the ways to protect nature is avoiding meat consumption. “The fewer the animal products included in the diet, the less environmentally degrading a diet is and the fewer resources are required. Shifting from current dietary patterns to vegetarian diets, especially vegan, would be an effective measure to halve GHG1 emissions.” (Fresán and Sabaté, 2019)
To achieve this goal, Graphic Designers have a really important duty for conveying this information and awareness to consumers and audiences. Design activism generally is defined as representing design’s central role in promoting social change, raising awareness about values and beliefs (e.g., in relation to climate change, sustainability, etc.), or questioning the constraints that mass production and consumerism. (Bichler and Beier, 2016)
The aim of this project is taking advantage of graphic design to persuade more people to turn to veganism or vegetarianism. In order to achieve this goal, Green
Kitchen is a suggested brand for a café & restaurant which serves animal-free & environmentally friendly food. The slogan for our suggested brand is “Live Longer and Let Live Longer”.
Green Kitchen is striving to raise public’s awareness about harmful effects of meat-based products and encourage people to join the vegan or vegetarian society. This Virtual suggested brand includes Logo design with a slogan “Live Longer and Let Live Longer” to create a positive sense for people.
Please find the whole body of work in the PDF file attached in this page. Thanks for your attention.